This is not entirely trolling, I swear, even if the title is a bit clickbait-y.
I was reading an article a little while ago about the Black Keys saying (paraphrased) "we wouldn't have made it without licensing our music early on." That struck a chord with me, if you'll forgive the phrase [giggle]. Album sales and even iTunes single sales have begun to bottom out, YouTube has risen to being the top spot to discover new music and buying a whole assortment of a band's music in one of those mysterious hard-copy "Albums" has become a mainstream-fetishized formerly fringe movement.
There are bands who play music videos on screens behind them when they perform a song live. It's an experience; the idea seems to be that the vibrations for your ear-holes alone aren't enough to bring the crowds.
In short, music seems to be less and less the painting and more often the paint. I'm not railing against that; I'm curious to see if it's really happening and if music can really survive as a thing of its own. Even more so, I want to see what musicians do to take advantage of this if it is happening.
How many songs do people know that they don't immediately associate with a music video, a car commercial or a movie, and where that isn't what they're thinking about as they hear it? Ask anyone who's played Borderlands if they can think of Ain't No Rest for the Wicked differently ever again, or if they can remember the last verses.
First discussion. Let 'er rip.