The dust has barely settled on the U2 release stunt, and it seems the next curve ball has arrived, but this time its more of a head scratcher.

Usher is releasing exclusive downloads for a song off his upcoming album 'UR' in the form of a prize in boxes of Cheerios sold by Walmart.

Is this the new music? Cracker Jack style distribution via Walmart?


    Lol, sounds like something Raymond would do!